- above-the-line advertising expenditure
- плата за рекламу в СМИ
Англо-русский экономический словарь.
above-the-line advertising expenditure
Смотреть что такое "above-the-line advertising expenditure" в других словарях:
above-the-line — 1) Denoting those entries printed above the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries showing how the profit is distributed. Prior to the introduction of … Big dictionary of business and management
above the line — /əˌbʌv ðə laɪn/ adjective, adverb 1. COMPANIES forming part of normal income and expenditure before tax ● Exceptional items are noted above the line in company accounts. 2. relating to revenue items in a government budget 3. ADVERTISING relating… … Dictionary of banking and finance
above the line — adverb (or adjective) or above line əˈbəvˌlīn 1. : in that part of the score sheet in bridge that is reserved for the scoring of honors, penalties, and premiums used of any score that does not count toward game; compare contract bridge 2. :… … Useful english dictionary
below-the-line — 1) Denoting entries below the horizontal line on a company s profit and loss account that separates the entries that establish the profit (or loss) from the entries that show how the profit is distributed or where the funds to finance the loss… … Big dictionary of business and management
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
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